NDIS provider marketing in Frankston: what to fix first and what to measure
By Seam Media · Updated
If you are an NDIS provider around Frankston, your enquiries can come from several directions at once: a parent searching on a phone in Carrum Downs, a support coordinator looking for someone with capacity in Langwarrin, or a plan manager passing on your name. A marketing plan only helps if it makes you easy to find and easy to choose for each of them, and if you can tell which of those paths is actually working.
This guide covers what to fix first, how to promote your service within the rules, and a short monthly report that shows whether the effort is paying off.
Be clear about supports and suburbs
Start with the page people land on. Say which supports you provide, who they are for and where you deliver them, in plain words. Name the areas you really cover, such as Frankston, Frankston South, Seaford, Carrum Downs, Langwarrin or Skye, and say where your travel limits are. If you work in homes, schools, the community or a clinic, say so.
Give each main support its own page, explaining who it suits, how the first meeting works and what a family or coordinator needs to have ready. A single services page listing everything gives Google and visitors very little to go on.
- Supports listed in the words families use.
- Real service areas, with travel limits.
- One page for each main support.
Answer the capacity question
Coordinators and families often want to know one thing first: can you start soon? Keep a short, dated note on your website with current availability by support and area. If you have a waitlist, say roughly how long it is. An honest answer saves everyone a phone call and sets you apart from providers whose websites say nothing.
Also say whether you are a registered NDIS provider and which plan types you can work with. That is one of the first filters a coordinator applies.
Make referrals easy
Add a referrals page with a short form, the documents you need, your response time and a named contact. Reply quickly, and with the participant's consent let the coordinator know how things are going once someone starts. Referrers remember the providers who make their job easier.
Complete your Google Business Profile as well. Google says local results depend mainly on relevance, distance and prominence, so accurate categories, services and hours matter. If you are mobile, you can hide your address and list the areas you serve, and those areas should match your website.
- Referrals page with a short form.
- Response time you can keep.
- Business Profile areas matching your website.
Promote within the rules
The NDIS Code of Conduct applies to registered and unregistered providers and their workers, and it includes acting with integrity, honesty and transparency and respecting people's right to make their own decisions. In practice that means no pressure tactics, no inducements for choosing your service and no claims you cannot back up. Registered providers also meet the NDIS Practice Standards.
If your team includes Ahpra-registered practitioners, such as occupational therapists, physiotherapists or psychologists, Ahpra's advertising guidelines apply too, including no testimonials about clinical care.
Keep the monthly report short
Most NDIS providers do not need a long marketing report. They need a page that answers whether the marketing brought people they can help. Five numbers are usually enough: calls of a reasonable length, completed enquiry forms, referral forms, how many of those became new participants, and where each one said they found you.
Be careful with what counts as an enquiry. Taps on a phone number are often reported as leads even when no call took place. In one allied health account we audited, taps made up 97% of the reported conversions, so the numbers looked far better than they were.
Search Console and your Business Profile performance can sit underneath those numbers. Check them monthly for which searches and pages bring visitors, not to chase any single ranking, because rankings vary by suburb and from day to day.
- Calls of a reasonable length.
- Enquiry and referral forms.
- New participants started, by source.
- Support and suburb for each enquiry.
Decide what to do next
Use the report to make one decision each month. If most enquiries ask for one support, improve that page. If a suburb brings calls you cannot service, change your service areas. If you are full, pause ads rather than paying for enquiries you cannot take.
Seam Media is based on the Mornington Peninsula and works with local businesses across Frankston. Our page for a digital marketing agency in Frankston covers how we work in the area, and our NDIS marketing page explains websites, Google Maps and Google Ads for providers, including the written 60-day review for new Google Ads clients, with the details on that page.
Digital marketing agency in FrankstonMarketing for NDIS providers
Sources and further reading
Choose your next step
Tell us which services and locations you want to grow. We can review the starting point and agree a practical scope for your website and local search.