Website for NDIS providers on the Mornington Peninsula: writing service pages in plain English
By Seam Media · Updated
On the Mornington Peninsula, the distance between towns shapes how NDIS supports work. A family in Rosebud and a family in Mount Eliza may both find your website, but they need to know whether you can get to them, what you actually do and whether you have room. Too many provider websites answer with NDIS category names and a contact form.
This guide covers how to write service pages people can understand, what a peninsula provider's website should say about coverage, and the small details that make it easier to use and to refer to.
Write for the person reading
Many visitors are parents, carers, participants themselves or support coordinators. Some are new to the NDIS and do not know its terms. Lead each page with what the support is in everyday language, then include the official term once so that coordinators can match it to a plan. "Help getting out in the community, such as shopping, appointments and activities" says more than a category name by itself.
Use short sentences and short paragraphs, define any abbreviation the first time you use it and avoid sales language. People are making a decision about someone's care, so clear and calm writing does more than big claims.
- Everyday words first, official term second.
- Abbreviations explained.
- Short paragraphs with clear headings.
Give each support its own page
A good service page answers the questions your team already gets on the phone. Who is this support for? What happens in a session or a shift? Where does it take place? What should someone have ready? How do they start, and how long might they wait? Answering them on the page gives participants and coordinators what they need, and gives Google a clear topic to understand.
Give the page a heading and title that says the support and the area in a natural way, and link it from your menu. Google says it aims to show content made to help people, so write the page for the family reading it rather than repeating town names.
Be honest about the peninsula
Say where you go, town by town, and where you stop. Mornington, Mount Martha, Dromana, Rosebud, Hastings and Somerville can be very different trips from the same base. If you only reach Sorrento or Portsea on certain days, say that. Accurate coverage saves families from calling for nothing and helps coordinators refer with confidence.
Keep that list consistent with your Google Business Profile. Mobile providers can hide their address and list the areas they serve. Google says local results depend mainly on relevance, distance and prominence, so listing a town helps people understand your coverage but does not guarantee you will show there.
- Towns listed plainly, with limits.
- Days or conditions noted for distant areas.
- Same areas on your website and Business Profile.
Make the site easy to use
Your audience includes people with disability, so accessibility is part of doing the job well. The Web Content Accessibility Guidelines are the common reference. Start with readable text sizes, strong colour contrast, descriptive link text, captions on videos, descriptions on meaningful images, and forms that work with a keyboard and a screen reader.
Offer more than one way to contact you, such as phone, email and a form, and say how someone can get help with the form. Test the site on a phone, since that is how many people will find you. Ask someone outside your organisation to find a support and make an enquiry while you watch, because the places they get stuck are usually the things to fix first.
Add the details coordinators look for
A short referrals page does a lot of work: what you need to receive, who to send it to and how quickly you reply. Add your registration status, the plan types you can work with and a dated note on current capacity. Registered or not, the NDIS Code of Conduct applies, so keep everything accurate and avoid promises about outcomes. If your team includes Ahpra-registered practitioners, Ahpra's advertising guidelines also apply to the website.
- Referrals page with named contact.
- Registration status and plan types stated.
- Dated capacity note.
Check that it brings the right enquiries
Send yourself a test enquiry every few months, and ask new participants how they found you. Check Search Console monthly to see which searches and pages bring visitors. If people keep asking the same question on the phone, add the answer to the page.
Seam Media is based on the Mornington Peninsula. Our page on SEO in Mornington explains how we help local businesses show up on the peninsula, our page on web design in Mornington covers how we build sites here, and our NDIS marketing page explains how websites, Google Maps and Google Ads fit together for providers.
SEO in MorningtonWeb design in MorningtonMarketing for NDIS providers
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