Marketing for NDIS providers: a practical starting checklist
By Seam Media · Updated
People looking for an NDIS provider are usually comparing a few options for themselves, a family member or someone they support. Support coordinators and plan managers are often part of the decision too. They want to know quickly what you offer, where you can help, whether you have capacity and how funding works with you.
This checklist covers the basics that help the right participants find and choose you, and the rules that shape how NDIS services should be promoted.
Be clear about who you help and where
State the supports you provide, the age groups you work with and the areas you cover, including whether you visit homes, schools or community settings. If you have a waitlist or limited capacity in some areas, say so. Clear information saves participants and coordinators time and builds trust.
- List your supports in plain language.
- Name the areas you genuinely cover.
- Keep capacity and waitlist information current.
Explain how funding works with you
Participants with self-managed or plan-managed funding can generally use registered or unregistered providers, while agency-managed participants need a registered provider. Say clearly which you are and which funding arrangements you accept, so people can check before they enquire.
Tell people what to send with an enquiry, such as plan goals or reports, and how quickly you reply.
Get found locally
A complete Google Business Profile with accurate categories, services, hours and service areas helps you appear when people search nearby. Google says local results depend mainly on relevance, distance and prominence, so accurate details and genuine reviews matter. Keep your website's contact details and areas consistent with the profile.
Promote ethically
The NDIS Code of Conduct applies to all NDIS providers, registered or not. Among other things it expects providers to act with integrity, honesty and transparency. In practice that means no pressure tactics, no promises of outcomes and accurate information about services, costs and availability.
If your team includes registered health practitioners, such as occupational therapists or physiotherapists, their services are also covered by Ahpra's advertising rules, which restrict testimonials and misleading claims. Check those rules before using reviews or outcome stories in ads.
- No outcome guarantees.
- Accurate costs and availability.
- Check Ahpra rules for regulated health services.
Build relationships with referrers
Support coordinators, plan managers and allied health colleagues refer participants they trust. Make it easy for them: a referral page or form, a clear contact person and fast responses. A short note confirming you have received a referral goes a long way.
Measure the enquiries that matter
Track calls, referral forms and enquiries by source, and note which ones become participants. If you run Google Ads, count calls and completed forms rather than clicks on a phone number, and check that every form actually reaches your inbox.
Seam Media's NDIS marketing page explains how we help providers with their website, Google presence and ads.
Sources and further reading
Choose your next step
Tell us which services and locations you want to grow. We can review the starting point and agree a practical scope for your website and local search.