Tradie website design: a page-by-page plan

Homepage: answer the three questions fast

The top of the homepage, before any scrolling on a phone, should tell visitors what you do, where you do it and how to contact you. A clear heading such as "Plumbing and hot water repairs across the Mornington Peninsula", a tap-to-call button and a short quote button are enough. Big sliders and slogans push those answers down the page.

Below that, link your main services, show a few photos of your own work, add genuine reviews and repeat the contact options. Keep it short; the homepage's job is to send people to the right service page or straight to the phone.

Keep the menu simple: Services, Areas, Projects, About and Contact covers most trade businesses. On mobile, make sure the call button stays easy to reach as people scroll, without covering the content they are trying to read.

• Trade, area and contact visible without scrolling.
• Links to each main service.
• Real photos and reviews, not stock images.

Service pages: one job per page

Each main service needs its own page, because Google ranks pages, not businesses. A good service page explains what the job involves, common problems you fix, what affects the price, how quickly you can attend and what happens after someone calls. Add photos of that type of job and a contact button after every few paragraphs.

Give each page a descriptive title that says what the page is about. Google's guidance on title links recommends titles that are descriptive and concise, unique to each page and free of keyword stuffing.

• One page per high-value service.
• A unique, descriptive page title.
• Contact options repeated down the page.

Area pages: local detail, not copies

Pages for the suburbs or regions you cover can help you show up for searches in those places, but only if each one says something genuinely useful. Mention the jobs you commonly do there, local conditions that affect the work and projects you have completed nearby. A dozen near-identical pages with the suburb name swapped will do little and can look like spam.

Keep the areas you target consistent with your Google Business Profile service areas, so customers and Google see the same picture.

Project and review pages: proof

A projects page with before and after photos, the suburb and a line about the job does more selling than any description of your quality. Group projects by service so visitors can find work like theirs, and link from each service page to relevant projects. Show genuine Google reviews too, and get the customer's permission before publishing photos of their property.

About and contact pages: trust and a clear next step

The about page should show the people customers will meet, how long you have been in business, licence details as your state requires and any warranties you genuinely offer. Keep it short and real.

The contact page needs your phone number, a short form asking only for name, phone, suburb and a line about the job, your service areas and your hours. Say when you will reply, then test the form regularly to make sure enquiries arrive.

• Real team photos and licence details.
• A form with four or five fields.
• A stated reply time, tested regularly.

Speed, mobile and measurement

Check every page on your own phone on mobile data. Large images and heavy page builders are the usual reasons trade sites load slowly. Make sure the call button works, the form submits and nothing covers the content.

Use one consistent call to action across the site, such as "Call now" and "Get a quote", in the same colour and place on every page. Visitors should never have to hunt for how to contact you.

Then measure: Search Console shows which searches and pages bring visitors, and call and form tracking shows which visitors become enquiries. Seam Media builds and looks after websites for tradies; our tradie websites page explains how, and the South East Fencer case study shows a trade website's search visibility building over time.