Abstract teal chart with a glowing line rising from left to right over faint bars.
All case studies

Finance · Google Ads

Finance Client

Search ads that earn the click in a high-cost finance market.

Google AdsSearch campaignsDebt consolidation
Lifetime Google Ads spend
$491K
Lifetime ad impressions
840K
Lifetime clicks
48K
Click-through rate, last 90 days
7.91%

The story

An Australian finance business that helps people consolidate and manage debt. Its Google Ads account has recorded $491K in spend, 48K clicks and 840K impressions over its lifetime. The current search campaign reaches people actively searching for debt consolidation and debt help. Across the 90 days from 10 July to 7 October 2026 it earned a 7.91% click-through rate from $23,577 in spend, with 463 tracked form actions at $50.97 each, against a $50 target set in Smart Bidding. The business’s identity, brand and campaign names remain private.

The growth, charted

Tracked form actions, month by month

139 in August and 144 in September, from a single search campaign.

Tracked form actions per month
Tracked form actions per month
PeriodForm actions
Jul 26*128
Aug139
Sep144
Oct*52

Exact figures from the Google Ads campaign report, rounded to whole numbers (463 in total). *July starts on the 10th and October covers 1 to 7 October 2026. The tracked conversion is a “continue” click on the website’s enquiry form, measured through Google Analytics and counted each time it happens. It shows people moving through the form, not completed applications or approved loans.

Cost per tracked form action

Close to the $50 target, finishing at $41.76 in the first week of October.

Cost per tracked form action (A$)
Cost per tracked form action (A$)
PeriodCost per form action
Jul 26*A$49.21
AugA$57.24
SepA$49.78
Oct*A$41.76

Exact monthly figures from the Google Ads campaign report. Across the full 90 days the campaign spent $23,577.29 at an average of $50.97 per tracked form action. *July starts on the 10th; October covers 1 to 7 October 2026.

Click-through rate, top keywords

The highest-spending keyword was clicked 12.81% of the times it was shown.

Click-through rate (%)
Click-through rate (%)
PeriodCTR
debt consolidation loans12.81%
debt consolidation9.70%
loan consolidation8.82%
debt relief8.86%
debt help6.37%

Exact figures for the five keywords with the highest spend, 10 July to 7 October 2026. Together they drew 560 clicks from $9,088.88 in spend. Three of them were paused at the time of capture.

The original reports

Straight from the source.

Screenshots from the original reports. Click any report to view it full size.

Anonymous Google Ads overview showing 48K clicks, 840K impressions, $10.25 average cost per click and $491K cost from the fourth quarter of 2015 to the fourth quarter of 2026.

Google Ads · all time, Q4 2015 to Q4 2026

The account at a glance

Across the account’s full history, Google Ads reports 48K clicks, 840K impressions, a $10.25 average cost per click and $491K in total spend. The chart shows the account active in several phases over that time.

Google Ads Home overview, all time. Totals are rounded by Google. No account or campaign names appear in this view.

Anonymous Google Ads ad group report for 10 July to 7 October 2026 showing 462.60 conversions, $23,577.29 cost, 20,588 impressions and $50.97 cost per conversion across five ad groups, three of them active.

Google Ads · 10 July to 7 October 2026

The current search campaign, by ad group

One search campaign ran in this period: 20,588 impressions, 1,628 clicks, a 7.91% click-through rate, a $14.48 average cost per click and $23,577.29 in spend, with 462.60 tracked form actions at $50.97 against a $50 target, and 5 phone calls from ads. The largest ad group drove 424.95 of those form actions at a 29.03% conversion rate.

Google Ads ad group report. The small arrows under the totals are Google’s comparison with the previous period. Conversions here are form “continue” clicks, counted each time, so the 28.42% conversion rate reflects form progress rather than completed enquiries. Ad group names are blacked out for confidentiality; campaign and account names are not shown.

Want numbers like these?

Let’s talk about where your business could grow next.

Get in touch
Horizontal timber slat fence beside a native garden in late-afternoon light.

Next case study

The South East Fencer

3 → 20+ clicks from Google per day