Pink garden roses, ranunculus and dried grasses being wrapped in kraft paper on a florist's workbench.

Ecommerce · Google Ads · Local search

The Florist Client

Growth in store sales, website traffic and local engagement.

Google AdsShopify salesGoogle Business Profile

Shopify sales in 12 months: A$76k
Sales vs the previous 12 months: +1.1K%
Website sessions (8,644): +345%
Google Business Profile interactions: 1,289

The story

The supplied Shopify reports show rising store sales and website traffic, alongside a higher reported conversion rate. Google Business Profile reporting also shows stronger local engagement from April through August 2026. These reports cover different periods, detailed below. The client’s identity remains private.

The growth, charted

Shopify sales, month by month

A$76,291 in 12 months, up from roughly A$6k the year before.

Monthly sales (A$)Sep 2025 to Sep 2026Previous year

Monthly sales (A$), approximate
Period	Sep 2025 to Sep 2026	Previous year
Sep 25	A$0	A$0
Oct	A$0	A$0
Nov	A$1,100	A$0
Dec	A$100	A$0
Jan 26	A$0	A$0
Feb	A$1,000	A$300
Mar	A$1,900	A$1,200
Apr	A$2,200	A$100
May	A$7,000	A$3,500
Jun	A$4,700	A$0
Jul	A$17,200	A$1,000
Aug	A$22,100	A$100
Sep	A$18,300	A$0

Approximate monthly values traced from the Shopify chart below; they add up to within about 1% of the reported A$76,291.47. Total store sales, not revenue attributed to advertising. September 2026 is partial.

Google Business Profile interactions

From about 60 a month in April to around 340 in August.

Interactions per month

Interactions per month, approximate
Period	Interactions
Apr 26	60
May	155
Jun	185
Jul	285
Aug	340
Sep	260

Approximate monthly values traced from the Business Profile chart below; they add up to within 1% of the reported 1,289. Interactions are profile actions such as calls, website clicks and direction requests. September may be incomplete.

The original reports

Straight from the source.

Screenshots from the original reports. Click any report to view it full size.

Anonymous florist Shopify total sales report showing A$76,291.47 and a displayed 1.1K% increase for 29 September 2025 to 29 September 2026 against the comparison period. — Shopify · 29 September 2025 to 29 September 2026
The wider sales picture
Shopify reports A$76,291.47 in total sales, with a displayed increase of 1.1K% against 28 September 2024 to 28 September 2025. The chart shows sales building strongly in the later months of the reporting period. This is total store sales, not revenue attributed specifically to Google Ads or a measure of profit.
Client-supplied Shopify report. The 1.1K% change is Shopify’s rounded display. Sales channel mix, refunds and tax treatment are not detailed in this screenshot.

Anonymous florist Shopify report showing 8,644 sessions, up 345%, and 3.71% conversion rate, up 621%, with definition-change markers visible. — Shopify · 29 September 2025 to 29 September 2026
More sessions and a higher reported conversion rate
The report shows 8,644 sessions, up 345%, and a 3.71% conversion rate, up 621%, against 28 September 2024 to 28 September 2025. Both charts include a definition-change marker, and the conversion chart shows a warning indicator. The figures are reproduced as reported; the definition changes need to be checked before treating the percentage increases as fully like-for-like.
Client-supplied Shopify sessions and conversion report. Percentage changes are relative changes, not percentage-point increases. Reporting definition changes are visible in the original screenshot.

Google Business Profile · April to September 2026

Stronger local engagement

Google Business Profile records 1,289 interactions for the selected April to September 2026 period. The chart rises from April to an August peak before easing in September. The capture was supplied during September, so the final month may be incomplete. Interactions are profile actions, not a count of unique customers or confirmed sales.

Client-supplied Google Business Profile overview. Individual calls, website clicks and direction requests are not broken out in this screenshot.

Advertising performance

Advertising results coming soon

Customer reviews

Review comparisons coming soon

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