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Ecommerce · Google Ads · Shopify

E-commerce Business

Six years of growth, built on profitable Google Ads.

Google AdsPerformance MaxShopify sales
Shopify total sales in six years
A$4.77M
Sales vs the previous six years
+938%
Orders
13,889
Google Ads conversion value vs ad spend
10×

The story

An Australian online store selling across its own Shopify website and marketplaces. Over six years, total sales grew from around A$460k in the previous six-year period to A$4.77M, with more than 13,800 orders. Google Ads, led by branded search and a set of Performance Max campaigns, produced over 1,490 tracked conversions worth $570k from $57k in ad spend. The business’s identity remains private.

The growth, charted

Shopify sales, year by year

From around A$180k in the first half-year to almost A$1M a year.

Total sales per year (A$)Jun 2019 to Jun 2025Previous six years
Total sales per year (A$), approximate
PeriodJun 2019 to Jun 2025Previous six years
2019*A$176,000A$0
2020A$557,000A$0
2021A$795,000A$5,000
2022A$841,000A$10,000
2023A$937,000A$57,000
2024A$994,000A$273,000
2025*A$460,000A$85,000

Approximate yearly values traced from the Shopify chart below; the current-period values add up to within about 0.1% of the reported A$4,765,203.04. *2019 covers 20 June to 31 December and 2025 covers 1 January to 19 June. The previous period (19 June 2013 to 19 June 2019) is aligned by position, as Shopify displays it. Total store sales across all channels, not revenue attributed to advertising.

Return on ad spend, by campaign

Every campaign returned more in tracked conversion value than it cost.

Conversion value per $1 of ad spend
Conversion value per $1 of ad spend
PeriodConv. value / cost
Brand search17.87×
PMax EOFY5.05×
PMax all4.47×
PMax Aug 244.39×
PMax 12.59×
PMax 22.13×
PMax 31.23×

Exact figures from the Google Ads campaigns report below (all enabled campaigns, to 20 June 2025). Conversion value is the value Google Ads tracked for conversions, not profit. Account total: $56,953.61 spend, $570,728.16 conversion value, 10.02 conversion value per $1.

The original reports

Straight from the source.

Unedited screenshots supplied by the client. Click any report to view it full size.

Anonymous Google Ads campaigns report showing seven enabled campaigns with totals of $56,953.61 cost, 36,035 clicks, 1,492.09 conversions and $570,728.16 conversion value.

Google Ads · all time to 20 June 2025

Google Ads campaign performance

Across all enabled campaigns, Google Ads reports $56,953.61 in spend, 36,035 clicks, 1,492.09 conversions and $570,728.16 in conversion value, a 10.02 conversion value per dollar of cost. Branded search led with 17.87, and every Performance Max campaign returned above 1.

Client-supplied Google Ads screenshot. Campaign names are partly redacted. The All conv. value column includes additional conversion types and is not used in the figures above.

Anonymous Shopify analytics dashboard showing A$4,765,203.04 total sales, up 938%, 13,889 orders and sales by channel.

Shopify · 20 June 2019 to 19 June 2025

Six years of Shopify sales

Shopify reports A$4,765,203.04 in total sales, up 938% against 19 June 2013 to 19 June 2019, from 13,889 orders. Gross sales were A$4,945,649.48 and net sales A$4,318,406.27. The online store accounts for about A$4.6M, with the rest from marketplaces. Average order value was A$311.59, down 9%.

Client-supplied Shopify analytics screenshot. Product names are hidden. Total sales include taxes and shipping, less discounts and returns, as Shopify defines them.

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